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Fine, Ibrahim recalled thinking, I’ll buy it anyway. But when she refreshed the page, it was gone. “Sold,” it read. Her heart sank. Such is the roller coaster of regret and triumph for a new breed of shoppers that has made Instagram’s vintage shops part of their daily routine.&nbs

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United Arrows still makes almost 60 percent of its online sales through Zozotown. But sales on the brand’s own website are growing rapidly too — up 35 percent in the last fiscal year, which ended in March. Fashion company Bay Crew’s Group said 30 percent of its online sales come from Zozotown. But 60 percent are through its own website, generating precious customer data, said Jun Shimada, a senior executive. Foreign companies are helping Japanese retailers polish their online presence. Sweden’s

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