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New Breed of Shoppers Races to Instagram to Buy Vintage Clothes - Bloomberg

Fine, Ibrahim recalled thinking, I’ll buy it anyway. But when she refreshed the page, it was gone. “Sold,” it read. Her heart sank. Such is the roller coaster of regret and triumph for a new breed of shoppers that has made Instagram’s vintage shops part of their daily routine. Hundreds of accounts post carefully curated looks several times a day, and they often sell within minutes—or seconds. Since the clothes are plucked from thrift shops or a grandmother’s closet, they’re effectively one-of-a-kind. Miss an alert, and it’s gone forever. Ibrahim, a 22-year-old fashion model, does sometimes win this mad dash, though. Like when she saw a $32 nightgown she just had to have. While scrolling through her phone at work one day, she quickly grabbed it. “I commented my ZIP code and she responded in like a minute,” said  These social media shops—run as hobbies by some and serious businesses by others—represent a burgeoning corner of social commerce. Though networks such as Facebook, Twitter, Pinterest, and Instagram can heavily influence purchases, transactions happen mostly on retail websites, not the social platforms themselves. A 2017 report from visual search company ViSenze said 54 percent of online buyers never make purchases that begin on social media.

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